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Nitin Batra

I am Google Adwords Certified Professional. I've worked with some very decent start-ups like Deal4Loans (India's biggest loan and credit card comparison portal ) , Xpertravels.com and Tapzo.Com. Now, I am working as a consultant for OnlinePrasad.Com and SEO Webtouch - An Online Marketing Company. Having entrepreneurial attitude, love working with start-ups and have +8 years of experience.

A sneaker company is looking to boost awareness for a major product launch that’s coming up. They’re looking to use broad match to reach a larger audience. Which three steps could they take to help them accomplish this? Select 3 Correct Responses

To boost awareness for their major product launch using broad match, a sneaker company could use responsive search ads and AI-powered creatives, organize and align all their ad groups according to a common theme, and use brand restrictions for branded campaigns when suitable.

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The owner of a house-cleaning service has built a booking website and is ready to promote their services online. The ads need to reach people actively looking for businesses like this one. Which two Google Ads campaign types could be used to make sure consumers consider their services and take action by booking house cleanings? Select 2 Correct Responses

To effectively promote their booking website and ensure that consumers consider their house-cleaning services, the owner should utilize both a Search campaign and a Performance Max campaign in Google Ads.

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Your client owns a manufacturing business that makes specialized hiking and rock-climbing gear. They’re a small player in the market, but are ready to scale the business. Which two Google Ads campaign types could your client use to increase the brand’s exposure and reach audiences interested in hiking and rock climbing across the web? Select 2 Correct Responses

To increase brand exposure and reach audiences interested in hiking and rock climbing, your client should consider using both Search and Performance Max campaigns in Google Ads.

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You’re working on a Display & Video 360 campaign and want to change the end date for multiple line items. You decide to make bulk edits using structured data files (SDFs). What should be your first step?

If you’re aiming to change the end date for multiple line items in a Display & Video 360 campaign through bulk edits using structured data files (SDFs), the initial step you should take is to download an SDF from Display & Video 360.

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You’re working for a car manufacturer and want to see how many users who first saw your ad on mobile devices ended up purchasing cars from their desktop computers. What type of Display & Video 360 measurement should you review?

For a car manufacturer interested in tracking users who initially saw their ad on mobile devices and later purchased cars from desktop computers, cross-environment conversions is the Display & Video 360 measurement that should be reviewed.

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A clothing company wants to know how many shoppers who first saw their ad on a mobile app ended up purchasing clothing by using their personal tablet. What type of Display & Video 360 measurement should you use to access that information?

For a clothing company interested in tracking shoppers who first saw their ad on a mobile app and then made a purchase using their personal tablet, the appropriate Display & Video 360 measurement to use is cross-environment conversions.

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While working with your client, a pet food retailer, you learn they just launched a new brand of dog food and have an accompanying ad for a specific organic formula. To make sure the ad is shown only to customers who wish to purchase that type of organic dog food, what type of Display & Video 360 audience should you use?

To ensure the ad for the new brand of organic dog food is shown only to customers interested in purchasing that type of product, “You should use custom intent audience” in Display & Video 360.

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Your client wants to promote a new line of high-end watches with interchangeable faux-leather straps. They want their ad to target customers who are interested in that specific style. In Display & Video 360, what type of audience should you use to achieve this goal?

To target customers interested in a new line of high-end watches with interchangeable faux-leather straps, “Use custom intent audience” is the strategy you should employ in Display & Video 360.

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Your client has a documentary film coming out next month. They have three separate 30-second promo videos and want to identify which ad viewers watch to the end most often. To prioritize showing that ad, what type of video creative optimization would you use in Display & Video 360?

For identifying which 30-second promo video for your client’s documentary film is watched to the end most often, you should use the “Optimize for completions” video creative optimization in Display & Video 360.

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Your company is opening a new restaurant next month and creating several 30-second videos to promote the grand opening. They want to determine which of the ads viewers watched to the end most often so they can prioritize showing that ad. Within Display & Video 360, what video creative optimization type should you use to achieve that goal?

For determining which 30-second video promoting your company’s new restaurant opening is watched to the end most often, you should utilize the “Optimize for completions” video creative optimization in Display & Video 360.

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A book publisher is releasing the newest novel from a well-known author and creating four unique 30-second videos to promote the book. They tasked you to identify which ad viewers watch to the end most often. To prioritize showing that ad, what type of video creative optimization would you use in Display & Video 360?

To identify and prioritize the ad that viewers watch to the end most often for promoting a new novel with four unique 30-second videos, you would use the “Optimize for completions” type of video creative optimization in Display & Video 360.

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The marketing team at your company is having issues with an audio campaign they recently created for a new product launch. They asked you to help figure out what could be causing the problem. Within Display & Video 360, what could be the issue?

The difference between Display & Video 360 blocklists and sensitive categories is that blocklists can be edited and customized, whereas sensitive categories are pre-set by the system and cannot be modified.

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You created a line item in a Display & Video 360 mobile web campaign that accidentally targets mobile in-app. You remove that mobile in-app targeting at the insertion order level, yet the campaign in continuing to target mobile-in app. What’s the issue here?

The issue here is that once a line item has been created in Display & Video 360 with specific targeting parameters, such as mobile in-app targeting, it cannot be altered at the insertion order level.

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While working with your jewelry designer client, you learn that they created a line item in their Display & Video 360 web campaign that accidentally targeted mobile in-app. After removing that mobile in-app targeting at the insertion level, the campaign is still targeting mobile in-app. Why could that be?

If your jewelry designer client’s Display & Video 360 campaign continues to target mobile in-app users despite removing this targeting at the insertion order level, it is because existing line item targeting cannot be altered at the insertion order level.

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Your colleague created a line item in Display & Video 360 for their client’s mobile web campaign and targeted mobile in-app by mistake. They went in and removed the mobile in-app targeting at the insertion order level, but the campaign is still targeting mobile in-app. Why could this be happening?

If a line item in Display & Video 360 was inadvertently set to target mobile in-app and is still doing so despite corrections at the insertion order level, it may be because line item targeting cannot be overridden or modified at the insertion order level.

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Your company wants to set up universal brand controls across all products to be consistent with your brand guidelines. What’s the highest level within the Display & Video 360 account settings hierarchy that you should choose?

To ensure universal brand controls consistent with brand guidelines across all products, the “Partner & Advertiser” level is the highest level within the Display & Video 360 account settings hierarchy that should be selected.

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Your company’s sporting goods campaign includes several Programmatic Guaranteed deals that are frequency managed at the campaign level. While reviewing the campaign in Display & Video 360, you realize that two of your deals passed on 10,000 bid requests. What impact could this have on your campaign?

For a company running a sporting goods campaign with several Programmatic Guaranteed deals frequency managed at the campaign level, discovering that two deals passed on 10,000 bid requests can have a significant impact on the campaign strategy.

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Your company is running an activewear marketing strategy that includes several Programmatic Guaranteed deals that are frequency managed at the campaign level. You notice in Display & Video 360 that one of your deals passed on 10,000 bid requests. What does this mean for your campaign?

In an activewear marketing strategy utilizing several Programmatic Guaranteed deals with frequency management at the campaign level in Display & Video 360, observing that one of the deals passed on 10,000 bid requests signifies the opportunity to reinvest your budget to target new users.

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You’re running a campaign for your client’s shape-wear products. It includes many Programmatic Guaranteed deals that are frequency managed at the campaign level. While monitoring your deals in Display & Video 360, you notice that one of the deals recently passed on 10,000 bid requests. How could this affect your campaign?

When running a shape-wear product campaign with Programmatic Guaranteed deals frequency managed at the campaign level in Display & Video 360, noticing that one of the deals passed on 10,000 bid requests indicates that you can now reinvest your budget to reach new users.

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Your company is launching several new video game modules with a separate display ad for each console. Management wants to make sure the ad leading to the most purchases shows more often than the ads not performing as well. To achieve that goal, what type of Display & Video 360 creative optimization would you use?

To ensure the advertisement leading to the most purchases for new video game modules is shown more frequently than less performing ads, the recommended Display & Video 360 creative optimization technique is to optimize for conversions.

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A soft drink company is rolling out several new flavors for the holidays, and they created a separate display ad for each. They want to promote the ad leading to the most purchases more frequently than the other two that aren’t performing as well. They also want to use creative optimization in Display & Video 360 but aren’t sure what type will work for them. What should you recommend?

For a soft drink company launching new flavors with separate display ads for each, I recommend using “Optimize for conversions” in Display & Video 360 for their creative optimization.

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Your client is launching a new generation of mobile phones. They have a separate display ad for each of the three models and want to show the ad that leads to the most purchases more often than the other two models, which aren’t performing as well. What type of Display & Video 360 creative optimization would you use to achieve that goal?

For a client launching a new generation of mobile phones with separate display ads for each model, utilizing “Optimize for conversions” in Display & Video 360 would best achieve the goal of showing the highest-performing ad more often.

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Your colleague is preparing an upcoming campaign for a new novel targeting adults between 18 to 64 years old. They’d like to use a Display & Video 360 feature to understand their campaign exposure for that demographic. What feature should your colleague use to get these metrics?

Your colleague should utilize the reach planning tool in Display & Video 360 to understand campaign exposure for the adult demographic of 18 to 64 years old.

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A company is launching a campaign for a new gaming computer that aims to reach teens and young adults between 13 to 26 years old. They’d like to understand their campaign exposure for that demographic by using a Display & Video 360 feature to see those metrics. What feature should they use?

For a campaign aimed at teens and young adults between 13 to 26 years old for a new gaming computer, the reach planning tool in Display & Video 360 should be used to understand campaign exposure for that demographic.

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Your new colleague is working on a large outerwear campaign and wants to use structured data files (SDFs) to update some details. They ask you to check why they’re getting an error message when they upload everything to Display & Video 360. What did your colleague probably do wrong to trigger this error?

The error your colleague is encountering while uploading structured data files (SDFs) into Display & Video 360 for the outerwear campaign is likely due to the incorporation of both line item and insertion order data within a single SDF.

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Your colleague needs to update details of a large campaign and wants to use structured data files (SDFs) to make changes. Before uploading everything to Display and Video 360, they ask you to double-check the files. You find an error. What setting could be causing that error?

Upon reviewing the structured data files (SDFs) for the campaign update, the error is likely due to the presence of both line item and insertion order rows within a single SDF.

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You plan to use structured data files (SDFs) to update details of a large campaign you’re working on. You try to upload everything into Display & Video 360 but get an error. What setting is likely causing that error?

If you’re encountering an error while uploading structured data files (SDFs) to update a large campaign in Display & Video 360, it’s likely because the SDF contains both line item and insertion order rows within a single file.

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You’re working with a national coffee shop chain that wants to use engaging creative formats for their new campaign. Which of the following Google tools have templates that allow direct upload of creatives to Display & Video 360?

For a national coffee shop chain looking to utilize engaging creative formats in their new campaign, the Google tools suitable for this purpose, which offer templates for direct upload of creatives to Display & Video 360, are Ad Canvas and Google Web Designer.

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