Smart Bidding is a durable, privacy-safe solution because it uses automated bid strategies and machine learning to optimize for conversions or conversion value in every auction.
- It’s an attribution model that values the downstream impact of generic keywords (automatically bids up generic keywords that drive a lot of brand conversions).
- It’s a creative practice that follows all the new best practices for improving ad creative, such as including setting rotation to optimize to conversion, adding all the relevant ad extensions.
- It’s an analytics tool that uses dozens of signals from how users interact with your website. It also enables segmenting users into value segments more effectively than rules-based segmentation.
- It’s a subset of automated bid strategies that use machine learning to optimize for conversions or conversion value in each and every auction.
The correct answer is: It’s a subset of automated bid strategies that use machine learning to optimize for conversions or conversion value in each and every auction
Explanation: Smart Bidding uses machine learning to optimize bids in real-time based on various signals, ensuring that advertisers achieve the best possible results while adhering to privacy regulations. By leveraging aggregated and anonymized data, Smart Bidding avoids relying on individual user tracking, making it a durable and privacy-safe solution.
Reference article: Activate and Broaden Your Data Strategy with Automation