If your client isn’t sure how Consent Mode can benefit their business, tell them that Consent Mode adjusts the tags’ behavior based on users’ consent choices.
- It allows customization based on the regulatory needs of your country.
- It recovers impression-to-conversion journeys lost through user consent.
- It recovers conversion data at an individual user level.
- It adjusts the tags’ behavior based on users’ consent choices.
The correct answer is: It adjusts the tags’ behavior based on users’ consent choices
Explanation: Consent Mode allows businesses to customize how their Google tags behave based on users’ consent choices. This feature ensures that businesses can respect user privacy while still collecting essential data for analytics and advertising. When users do not consent to data collection, Consent Mode adjusts the tags to collect data at an aggregate level, enabling businesses to maintain some level of measurement and optimization without violating user preferences.
Reference article: Invest in First-Party Data for a Durable Foundation