The Chrome and Android Privacy Sandbox API that aims to measure campaign performance without third-party cookies is Attribution Reporting.
- Topics
- Protected Audience
- First-Party Set
- Attribution Reporting
The correct answer is: Attribution Reporting
Explanation: The Attribution Reporting API is designed to help marketers measure the performance of their ad campaigns while respecting user privacy. It balances consumer privacy with key advertiser requirements by enabling event-level and aggregate-level reporting without relying on third-party cookies. This API helps track conversions and measure the effectiveness of advertising efforts in a privacy-safe manner.
Reference article: Privacy-Related Changes to Digital Advertising