Google’s user privacy solutions help deliver value to advertisers by building user trust in brands, which influences users’ willingness to share their data and purchase from the brand.
- By instantly providing brands access to users’ personal data to drive incremental revenue
- By allowing brands to retarget individual users with personalized messages on a 1:1 level
- By allowing brands to know which users consented to sharing their personal data with them
- By building user trust in brands, which influences users’ willingness to share their data and purchase from the brand
The correct answer is: By building user trust in brands, which influences users’ willingness to share their data and purchase from the brand
Explanation: Google’s user privacy solutions help deliver value to advertisers by building trust with users. When brands demonstrate responsibility in handling data and respecting privacy preferences, users are more likely to share their data. This increased trust can lead to a greater willingness to engage with the brand and make purchases, ultimately driving better business outcomes.
Reference article: Invest in First-Party Data for a Durable Foundation