The Chrome and Android Privacy Sandbox supports two key advertising use cases: interest-based advertising and re-engaging audiences.
- Tracking of users across websites and apps
- Seamless data-sharing with advertising brands
- Interest-based advertising
- Re-engaging audiences
The correct answers are: Interest-based advertising, and Re-engaging audiences
Explanation: The Chrome and Android Privacy Sandbox is designed to address key advertising needs while prioritizing user privacy. It supports interest-based advertising through the Topics API, which helps infer users’ interests based on their recent browsing history. Additionally, it supports re-engaging audiences through the Protected Audience (formerly known as FLEDGE) API, which enables advertisers to target users based on their past interactions without tracking them across different sites.
Reference article: Privacy-Related Changes to Digital Advertising