A recommended way to build a privacy-safe, full-funnel marketing strategy is to first build a comprehensive strategy and then pare it down by removing the most inefficient tactics.

• Create an efficient set of bottom-of-the-funnel tactics to maximize ROAS.
• Start with a few mid-funnel tactics that will lead users to the lower funnel.
• Create a hypothesis strategy that will activate the tactics no matter which funnel you start from.
• Build a full-funnel strategy as recommended, then pare it down by removing the most inefficient tactics.

The correct answer is: Build a full-funnel strategy as recommended, then pare it down by removing the most inefficient tactics

Explanation: Building a full-funnel marketing strategy and then paring it down by removing the most inefficient tactics is recommended because it allows for a comprehensive approach to marketing that ensures all stages of the funnel are addressed. This method helps in identifying the most effective tactics through A/B testing, ensuring that only the best-performing strategies are retained, leading to a more efficient and effective marketing strategy overall.

Reference article: Activate and Broaden Your Data Strategy with Automation