To prepare, clients should use robust first-party data collection solutions, adopt products that strengthen data signals sent to Google, and stay updated on the latest measurement best practices.

• Find alternative ways to collect data from other sites and sources.
• Use robust first-party data collection solutions.
• Adopt products that further strengthen the data signals they send to Google.
• Stay on top of the latest measurement best practices and activate them.

The correct answers are: Use robust first-party data collection solutions, Adopt products that further strengthen the data signals they send to Google, and Stay on top of the latest measurement best practices and activate them

Explanation: To future-proof their advertising strategies, clients should use robust first-party data collection solutions to build a durable data foundation. Additionally, staying updated on the latest measurement best practices and implementing them ensures accurate data analysis and optimization, enhancing campaign performance while maintaining privacy compliance.

Reference article: Invest in First-Party Data for a Durable Foundation