To compensate for conversion data loss, a short-term solution is to use the Google Analytics 4 Assisted Conversions Report to adjust the weights of their attribution model.
- Use third-party identifiers to make up for any signal loss.
- Use Marketing Mix Modeling to gain more visibility into cross-channel investment.
- Use enhanced conversions to decrease observable data.
- Use the Google Analytics 4 Assisted Conversions Report to adjust weights of their attribution model.
The correct answer is: Use the Google Analytics 4 Assisted Conversions Report to adjust weights of their attribution model
Explanation: Using the Google Analytics 4 Assisted Conversions Report helps adjust the relative weights in your attribution model, compensating for data loss due to privacy changes and third-party cookie deprecation. This report provides insights into the contribution of various marketing channels and assists in recalibrating the attribution model to reflect the actual impact of different channels, thus maintaining accurate measurement and effective campaign optimization.
Reference article: Measure Data Accurately and Evolve Your Strategy