The key benefit of implementing Consent Mode is that it allows adjusting how the Google tag behaves based on the user’s cookie consent choices.
- It makes it mandatory for users to accept third-party cookies tracking.
- It allows publishers to offer more audience segments based on users’ consent.
- It creates an automated integration between the advertiser’s website and Google Analytics 4.
- It provides the option to adjust how the Google tag behaves based on the user’s cookie consent choices.
The correct answer is: It provides the option to adjust how the Google tag behaves based on the user’s cookie consent choices
Explanation: The key benefit of implementing Consent Mode is its ability to adjust how the Google tag behaves based on users’ cookie consent choices. This feature ensures that user privacy preferences are respected while still enabling some level of data collection for analytics and advertising purposes. By doing so, businesses can maintain essential measurement capabilities without violating user consent.
Reference article: Invest in First-Party Data for a Durable Foundation