Optimized targeting is a good fit for a cookieless world because it relies on using first-party data, Google audiences, and machine learning instead of third-party data.
- Because it optimizes Display and Video campaigns to reach users who frequently accept to be tracked through cookies across sites.
- Because it allows the use of third-party cookies without informing the users, while using machine learning algorithms that ensure user privacy.
- Because it was designed to be implemented with Google Analytics 4, which is also well equipped for privacy-safe marketing strategies.
- Because it relies on using first-party data, Google audiences, and machine learning instead of third-party data.
The correct answer is: Because it relies on using first-party data, Google audiences, and machine learning instead of third-party data
Explanation: Optimized targeting is well-suited for a cookieless world because it leverages first-party data, Google audiences, and machine learning rather than relying on third-party cookies. This approach ensures that targeting remains effective while adhering to privacy regulations and user preferences. By using aggregated and anonymized data, optimized targeting can deliver relevant ads without compromising user privacy.
Reference article: Activate and Broaden Your Data Strategy with Automation