To unite all non-keyword related Google advertising into one automated cross-product, use Performance Max Campaigns, which combine automation technologies across bidding, targeting, creatives, and attribution to drive growth in conversions and value.

• Smart Shopping Campaigns to drive eCommerce revenues at your target ROAS
• App Campaigns to drive consumers to download, take certain actions, or increase their usage of your app at your target cost per download/action or your target ROAS
• Video Action Campaigns to drive more conversions from YouTube
• Performance Max Campaigns to combine the best-in-class automation technologies across bidding, targeting, creatives, and attribution to help you drive growth in conversions and value

The correct answer is: Performance Max Campaigns to combine the best-in-class automation technologies across bidding, targeting, creatives, and attribution to help you drive growth in conversions and value

Explanation: Performance Max Campaigns are designed to consolidate all non-keyword related Google advertising efforts into a single, automated campaign. This type leverages Google’s advanced machine learning algorithms to optimize bidding, targeting, creatives, and attribution across various Google channels such as YouTube, Display, Search, Discover, Gmail, and Maps. By doing so, it provides a streamlined and efficient approach to maximize conversions and overall campaign performance.

Reference article: Activate and Broaden Your Data Strategy with Automation