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Home » News » DD Kisan to Launch AI Anchors Krish and Bhoomi on May 26

DD Kisan to Launch AI Anchors Krish and Bhoomi on May 26

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In a pioneering move, Doordarshan’s agriculture-focused channel, DD Kisan, is set to introduce two artificial intelligence (AI) news anchors, AI Krish and AI Bhoomi, on May 26. This marks the first time an Indian government TV channel will employ AI technology in such a manner, signaling a significant leap in the use of AI within the country’s media landscape.

According to the Ministry of Agriculture, these AI anchors are designed to function just like human presenters, capable of delivering news around the clock, 365 days a year, without fatigue. 

They can communicate in 50 Indian and global languages, ensuring broad accessibility and engagement with a diverse audience across India, from Kashmir to Tamil Nadu and from Gujarat to Arunachal Pradesh.

The AI anchors will provide crucial information on various topics relevant to farmers, including:

  • Agricultural Research: Updates on the latest research both domestically and globally.
  • Market Trends: Insights into trends in agricultural markets (“mandis”).
  • Weather Updates: Timely information on weather changes.
  • Government Schemes: Details on various government initiatives aimed at benefiting the farming community.

This initiative aims to keep farmers well-informed, helping them make timely and informed decisions based on accurate and up-to-date information.

Doordarshan Kisan, established on May 26, 2015, has always been dedicated to providing essential information to farmers. The introduction of AI Krish and AI Bhoomi is a significant step forward, showcasing the channel’s commitment to innovation and technological advancement. This move also places DD Kisan at the forefront of AI adoption in Indian broadcasting.

The launch of AI anchors on DD Kisan is part of a broader trend of increasing AI deployment across Indian news channels. According to Inc42, the Indian Generative AI market is projected to reach $17 billion by 2030, highlighting the rapid growth and integration of AI technologies in various sectors

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