To optimize profit rather than revenue, Smart Bidding can help your client by using business data instead of the transaction value to optimize for better returns.

• Smart Bidding can help clients attribute more observed conversions to their digital campaigns.
• Smart Bidding can help eCommerce clients deliver the right creative, at the right time, to the right person.
• Smart Bidding is available for Display, Video, YouTube, and Gmail, ensuring optimization across channels.
• Smart Bidding helps clients use business data instead of the transaction value to optimize for better returns.

The correct answer is: Smart Bidding helps clients use business data instead of the transaction value to optimize for better returns

Explanation: Smart Bidding supports optimizing profit by allowing clients to use business data, such as profit margins, rather than just transaction values. This approach helps ensure that bids are adjusted based on the actual profitability of each conversion, leading to better overall returns. By incorporating business-specific data, Smart Bidding can optimize for higher profit rather than simply increasing revenue.

Reference article: Activate and Broaden Your Data Strategy with Automation