Home » Privacy for agencies and Partners certification » Optimized targeting uses ____ to predict the individuals most likely to convert and reaches them for you.

Optimized targeting uses ____ to predict the individuals most likely to convert and reaches them for you.

Optimized targeting uses machine learning to predict the individuals most likely to convert and reaches them for you.

  • First-party data
  • Google audiences
  • Signals
  • Machine learning

The correct answer is: Machine learning

Explanation: Optimized targeting uses machine learning to predict the individuals most likely to convert and reaches them for you. Machine learning analyzes a vast array of signals and data points to identify potential customers who are more likely to perform the desired actions, ensuring that ads are shown to the right audience while maintaining privacy standards.

Reference article: Activate and Broaden Your Data Strategy with Automation

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