Optimized targeting uses machine learning to predict the individuals most likely to convert and reaches them for you.
- First-party data
- Google audiences
- Signals
- Machine learning
The correct answer is: Machine learning
Explanation: Optimized targeting uses machine learning to predict the individuals most likely to convert and reaches them for you. Machine learning analyzes a vast array of signals and data points to identify potential customers who are more likely to perform the desired actions, ensuring that ads are shown to the right audience while maintaining privacy standards.
Reference article: Activate and Broaden Your Data Strategy with Automation