Google Analytics 4 addresses evolving measurement standards by allowing businesses to see unified user journeys across websites and apps and using Google’s machine learning technology to surface and predict new insights.

• It measures all conversions equally across channels.
• It lets users opt out of data collection and automatically remove their details.
• It has the flexibility to measure many different types of data.
• It lets businesses see unified user journeys across their websites and apps.
• It uses Google’s machine learning technology to surface and predict new insights.

The correct answers are: It lets businesses see unified user journeys across their websites and apps, and It uses Google’s machine learning technology to surface and predict new insights

Explanation: Google Analytics 4 (GA4) addresses evolving measurement standards by allowing businesses to see unified user journeys across their websites and apps, providing a comprehensive view of customer interactions. Additionally, GA4 uses Google’s machine learning technology to surface and predict new insights, enabling businesses to optimize their strategies based on predictive analytics.

Reference article: Measure Data Accurately and Evolve Your Strategy