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You’re marketing a new line of plumbing services and need to reach more consumers, but you have a set budget you can’t exceed. Which benefit of Google Ads could help you achieve your goal? Select 2 Correct Responses

If you’re marketing a new line of plumbing services and need to reach more consumers without exceeding your set budget, you can benefit from Google Ads’ AI, which automatically adjusts your daily budget to align with your performance goals, and Smart Bidding strategies, which help you maximize conversions while staying on budget.

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You manage marketing for a small business on a tight budget and you need to drive as many conversions as possible. In which two ways can Google Ads help? Select 2 Correct Responses

If you manage marketing for a small business on a tight budget and need to drive as many conversions as possible, Google Ads can help by using Smart Bidding strategies to maximize conversions at your average daily budget goals and by automatically adjusting your daily budget through AI to keep in alignment with your performance goals.

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OpenAI Gears Up to Launch Search Engine, Attracting Google Talent

OpenAI, known for its groundbreaking AI models, is reportedly stepping into the search engine arena, directly challenging giants like Google and Microsoft. In a strategic move, the company is drawing talent from Google to bolster its efforts.

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Constant Contact Debuts Automated Branding and Campaign Tools

Constant Contact, a platform known for serving small businesses and non-profits, has expanded its digital and email marketing suite with the introduction of two AI-driven tools: BrandKit and Campaign Builder. These innovations promise to automate and streamline the creation of marketing campaigns while ensuring brand consistency.

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You want to increase your exposure for a new product line that you’re launching, so you’re looking to use broad match to reach more consumers. Which three best practices can help you achieve your marketing goal? Select 3 Correct Responses

To increase exposure for a new product line using broad match, follow these best practices: organize ad groups by a common theme, use AI-powered creative and responsive search ads, and apply brand restrictions for branded campaigns when needed.

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A sneaker company is looking to boost awareness for a major product launch that’s coming up. They’re looking to use broad match to reach a larger audience. Which three steps could they take to help them accomplish this? Select 3 Correct Responses

To boost awareness for their major product launch using broad match, a sneaker company could use responsive search ads and AI-powered creatives, organize and align all their ad groups according to a common theme, and use brand restrictions for branded campaigns when suitable.

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