• Display promotional images that encourage your users to take action.
• Show keywords that drive search traffic to your store app.
• Communicate your target audience and content settings to interested users.
• Highlight features with which your users engage the most.

The correct answer is: Highlight features with which your users engage the most.

Here’s why:

• Showcase Value: Screenshots are a visual way to demonstrate the core features and functionality of your app. By highlighting the features that users engage with the most, you showcase the value that your app provides.
• Attract Users: Engaging screenshots can capture the attention of potential users and encourage them to learn more about your app.
• Drive Conversions: When users see screenshots that resonate with their interests and needs, they are more likely to download your app.

The other options are not recommended best practices:

• Promotional images: While some promotional elements can be included, the primary focus of screenshots should be on demonstrating the app’s features, not just promoting it.
• Show keywords: Keywords are important for discoverability, but they should be integrated into the app title, description, and tags, not displayed directly in screenshots.
• Communicate target audience and content settings: This information should be provided in the designated sections of your store listing, not within screenshots.

The main chapter where this is discussed is “Create a Google Play Store listing”. The section on “Screenshots” specifically recommends using screenshots to “Highlight the best features of your app using screenshots of the in-app experience that makes your app what it is.”

Check the Google Play Store Listing certificate study guide