- Display promotional images that encourage your users to take action.
- Show keywords that drive search traffic to your store app.
- Communicate your target audience and content settings to interested users.
- Highlight features with which your users engage the most.
The correct answer is: Highlight features with which your users engage the most.
Here’s why:
- Showcase Value: Screenshots are a visual way to demonstrate the core features and functionality of your app. By highlighting the features that users engage with the most, you showcase the value that your app provides.
- Attract Users: Engaging screenshots can capture the attention of potential users and encourage them to learn more about your app.
- Drive Conversions: When users see screenshots that resonate with their interests and needs, they are more likely to download your app.
The other options are not recommended best practices:
- Promotional images: While some promotional elements can be included, the primary focus of screenshots should be on demonstrating the app’s features, not just promoting it.
- Show keywords: Keywords are important for discoverability, but they should be integrated into the app title, description, and tags, not displayed directly in screenshots.
- Communicate target audience and content settings: This information should be provided in the designated sections of your store listing, not within screenshots.
The main chapter where this is discussed is “Create a Google Play Store listing”. The section on “Screenshots” specifically recommends using screenshots to “Highlight the best features of your app using screenshots of the in-app experience that makes your app what it is.”