Two key benefits of machine learning in the changing privacy landscape are helping marketers understand performance when the path between ad interactions and conversions isn’t visible and helping marketers reach qualified audiences, even when some signals are limited.
- Help marketers collect first-party data resources used for their marketing initiatives
- Help marketers to create 1:1 consumer insights profiles to increase consumer engagement
- Help marketers understand performance when the path between ad interactions and conversions isn’t visible
- Help marketers reach qualified audiences, even when some signals are limited
The correct answers are: Help marketers understand performance when the path between ad interactions and conversions isn’t visible, and Help marketers reach qualified audiences, even when some signals are limited
Explanation: Machine learning is crucial in the changing privacy landscape as it helps marketers understand performance when direct measurement is not possible due to the loss of visibility in the path between ad interactions and conversions. Additionally, machine learning enables marketers to reach qualified audiences by utilizing available signals, even when some signals are restricted, ensuring effective targeting and optimization.
Reference article: Harness the Power of Machine Learning