- Design an app icon that looks like that of a similar app with great technical performance ratings.
- Update the app title to include an image that you think most users recognize.
- Customize the app title based on the parameter name.
- Target inactive users with a custom store listing that highlights new features.
The best action to take is to target inactive users with a custom store listing that highlights new features.
Here’s why:
- Addressing the Issue: The problem is that users churned due to technical issues. Highlighting new features shows that the app has improved and provides a reason for inactive users to return.
- Custom Store Listings: Custom store listings allow you to tailor your message to specific user segments. Targeting inactive users directly addresses the issue of churn.
- Highlighting Improvements: Focusing on new features demonstrates that the app has evolved and addresses the concerns that may have led to users leaving.
The other options are not recommended:
- Copying Successful App Icons: This could violate Play Store policies and may not effectively address the underlying technical issues.
- Including Images in App Titles: This is against Play Store guidelines and doesn’t necessarily communicate the app’s improvements.
- Customizing Titles Based on Parameter Names: This is unclear and doesn’t directly address the issue of user churn.
The main chapter where custom store listings are discussed is Chapter”Create a Google Play Store listing”. While not explicitly about addressing churn, the chapter emphasizes tailoring store listings to specific audiences, which supports the idea of using custom listings to target inactive users.