- How many times your app was uninstalled.
- How much average revenue per app-related transaction.
- How many times your app crashed.
- How many daily users open your app.
The correct answer is: How many daily users open your app.
Here’s why:
- Acquisition metrics focus on how users find and install your app. This can include data on the number of installs and where those installs came from (e.g., search, browsing, referrals).
- Growth metrics track user engagement and retention over time. This can include data on daily active users, retention rates, and churn.
- The number of daily users who open your app is a direct measure of user engagement and falls under growth metrics.
The other options are not directly calculated using acquisition and growth metrics:
- How many times your app was uninstalled: This is typically tracked separately as an uninstallation metric, not directly within acquisition or growth metrics.
- How much average revenue per app-related transaction: This involves revenue data, which is usually tracked under monetization metrics, not acquisition or growth metrics.
- How many times your app crashed: This is a technical performance metric, often tracked using crash reporting tools, and not directly derived from acquisition or growth metrics.
The reference to the correct answer can be found in the chapter “Track installs, uninstalls, trends, and engagement with Play Console statistics”. The chapter does discuss the importance of metrics like user acquisition and engagement throughout, which indirectly supports the idea that daily active users can be calculated using acquisition and growth metrics.