A main benefit of linking Google Analytics and Google Ads is that you can use event data for app install and conversion tracking.

• You can download unified reports of Analytics and Ads data that can be integrated in the customer’s CRM.
• You can increase the profit margin of the customer by looking at Analytics’ recommended target ROAS for each campaign.
• You can capture user information built on third-party cookies that would otherwise be inaccessible.
• You can use the event data you capture for app install and conversion tracking.

The correct answer is: You can use the event data you capture for app install and conversion tracking

Explanation: Linking Google Analytics and Google Ads allows advertisers to utilize the event data captured in Google Analytics for app installs and conversion tracking. This integration ensures a seamless flow of data between the two platforms, enhancing the ability to track and measure the effectiveness of advertising campaigns and making data-driven decisions to optimize marketing strategies.

Reference article: Evolve Your Measurement with Google Analytics 4