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You want to use a Custom Store Listing to target a single country. Which of the following guidelines should you follow?

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  • You can create up to five custom store listings at a time to target a designated country multiple times at once.
  • You can target a designated country up to three times with custom store listings that target more than one country.
  • You can create up to nine custom store listings at a time to target a designated country.
  • You can target a designated country with only one custom store listing at a time.

The correct answer is: You can target a designated country with only one custom store listing at a time.

Here’s why:

  • Custom Store Listing Limitations: The text explains that you can run up to five different localized experiments at once. However, it doesn’t specify the limit for custom store listings targeting a single country.  It implies that you should focus on delivering a personalized experience for specific markets through these listings.
  • Best Practice: Creating multiple custom listings for the same country could lead to confusion and dilute the effectiveness of your targeting efforts.  It’s more effective to create a single, well-crafted custom store listing that caters specifically to the target country’s audience.

The other options are incorrect:

  • Multiple Custom Listings for One Country: Creating more than one custom store listing per country is not mentioned as a supported feature.
  • Targeting a Country Multiple Times: The text doesn’t suggest that you can target a country multiple times simultaneously with custom store listings.
  • Nine Custom Store Listings: The text doesn’t mention a limit of nine custom store listings, and creating that many could be counterproductive.

The information about custom store listings is primarily found in Chapter “Create a Google Play Store listing”, under the section “Translations”. While it doesn’t explicitly state the limit for targeting a single country, it emphasizes the use of custom listings for localization and providing a personalized experience for users in different markets. This implies that focusing on a single, effective custom store listing per country is the recommended approach.

Check the Google Play Store Listing certificate study guide

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