To improve their marketing strategy with privacy-centric solutions, your client should speak to Google’s privacy specialist for customized recommendations and use the Build, Measure, Activate Framework.

• Take a wait-and-see approach before they make any privacy-centric plans.
• Set aside a budget to explore privacy-centric solutions to ensure it becomes a priority.
• Speak to Google’s privacy specialist to get customized recommendations for their business.
• Craft strategies using the Build, Measure, Activate Framework and its privacy-centric solutions.

The correct answers are: Speak to Google’s privacy specialist to get customized recommendations for their business, and Craft strategies using the Build, Measure, Activate Framework and its privacy-centric solutions

Explanation: Consulting Google’s privacy specialist ensures that the client’s strategy is tailored to their specific needs and compliant with current regulations. Using the Build, Measure, Activate Framework provides a structured approach to integrating privacy-centric solutions into their marketing strategy, leveraging Google’s best practices and tools to enhance effectiveness while maintaining user trust and compliance.

Reference article: Prepare for Third-Party Cookie Deprecation