Three durable solutions most clients can implement today to enhance their marketing strategy are enhanced conversions, Google Analytics 4, and Consent Mode.
- Enhanced conversions, Universal Analytics, and Consent Mode
- Consent Mode, enhanced conversions, and Google Firestack
- Google Firestack, Universal Analytics, and Consent Mode
- Enhanced conversions, Google Analytics 4, and Consent Mode
The correct answer is: Enhanced conversions, Google Analytics 4, and Consent Mode
Explanation: These three solutions are recommended because they collectively enhance a client’s ability to measure and analyze data while ensuring compliance with privacy regulations. Enhanced conversions improve measurement accuracy, Google Analytics 4 provides advanced data collection and analysis capabilities, and Consent Mode adjusts the behavior of Google tags based on user consent, helping to maintain measurement and advertising effectiveness in a privacy-safe manner.
Reference article: Prepare for Third-Party Cookie Deprecation