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Which of the following reasons might explain why you want to run a localized experiment for your Google Play app?

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  • You want to measure the effectiveness of a new set of default graphics in your app listing.
  • You want to see if recent sales increased because you introduced app features.
  • You want to monitor your app’s acquisition trends over time for different geographic regions.
  • You want to measure the effectiveness of the addition of a second language for your app descriptions.

The correct answer is: You want to measure the effectiveness of the addition of a second language for your app descriptions.

Explanation: A localized experiment in Google Play allows you to test different aspects of your app listing tailored to specific languages or regions. Running such an experiment is particularly useful when you want to measure the impact of adding a new language or making other region-specific changes to your app descriptions. This helps you understand how effective these changes are in appealing to users in different linguistic or cultural contexts.

Reference: This information is found in the chapter “Optimize your store listing with experiments” within the document. This section discusses how localized experiments can be used to test variations in app listings, such as adding new languages, to better cater to specific geographic or linguistic audiences​.

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