Optimized targeting builds off existing targeting inputs, including your client’s first-party data, to find new, high-performing Google audiences.

• Optimized targeting builds off existing targeting inputs, including first-party data and third-party data, to find new, high-performing Google audiences for clients.
• Optimized targeting builds off automated targeting, based on your client’s first-party data, to find new, high-performing Google audiences for clients.
• Optimized targeting builds off existing targeting inputs, including first-party data contextual signals from cookies, to find new, high-performing audiences for clients.
• Optimized targeting builds off existing targeting inputs, including your client’s first-party data, to find new, high-performing Google audiences for clients.

The correct answer is: Optimized targeting builds off existing targeting inputs, including your client’s first-party data, to find new, high-performing Google audiences for clients

Explanation: Optimized targeting leverages existing targeting inputs, especially a client’s first-party data, to identify new high-performing Google audiences. This approach uses machine learning to analyze patterns and predict which users are most likely to convert. By building on first-party data, optimized targeting ensures more effective and privacy-safe advertising.

Reference article: Reach Relevant Audiences with Optimized Targeting