- Reuse your app’s short description in your long description because users may not have seen your short description.
- Include at least three positive reviews from users in your long description to increase the incentive for users to download your app.
- Limit the content of your short description to the app name, developer name, and suggested audience.
- Provide a summary of the biggest benefits of your app in the short description to show what makes it a great app.
The answer is Provide a summary of the biggest benefits of your app in the short description to show what makes it a great app.
Here’s why:
- Short descriptions are important: Users often decide whether to download an app based on the short description alone. A concise summary of benefits helps them quickly understand the app’s value.
- Focus on benefits, not features: Highlighting the benefits (what the app does for the user) is more impactful than simply listing features.
- Avoid repetition: Repeating the short description in the long description is unnecessary and can be seen as filler content.
- User reviews belong elsewhere: While valuable for social proof, user reviews should be in the app’s reviews section, not the description.
The reference to the correct answer can be found in Chapter Name – Create a Google Play Store listing, under the “App descriptions” section. It specifically recommends giving users a summary of your app’s biggest benefits in the short description.