Customer Match transforms first-party data into targetable audiences.
- Identifiable audiences
- Consent-based audiences
- Verified audiences
- Targetable audiences
The correct answer is: Targetable audiences
Explanation: Customer Match transforms first-party data into targetable audiences, allowing advertisers to reach their customers and similar users with personalized messages across Google’s platforms. By leveraging user-consented first-party data, Customer Match helps create effective and privacy-safe marketing campaigns, enabling businesses to engage with known customers and find new ones with similar characteristics.
Reference article: Activate Your First-Party Data with Customer Match