A heavy-up geo-experiment strategy involves increasing the budget for the treatment group while keeping the budget of the control group the same.
- The treatment group budget remains the same while the budget of the control group is increased.
- The treatment group budget is suppressed while the budget of the control group remains the same.
- The treatment group budget remains the same while the budget of the control group is suppressed.
- The treatment group budget is increased while the budget of the control group remains the same.
The correct answer is: The treatment group budget is increased while the budget of the control group remains the same
Explanation: In a heavy-up geo-experiment strategy, the treatment group receives an increased budget, allowing marketers to observe the impact of increased spending on key performance metrics. This setup maintains the control group’s budget unchanged, ensuring any differences in outcomes can be attributed to the increased spend in the treatment group. This approach helps in isolating the effect of budget changes and understanding their incremental impact on performance.
Reference article: Implement Cookie-less Geo Experiments