- Offer promotional discounts periodically when sales slow down.
- Incentivize users to provide good feedback in the form of ratings and comments.
- Create a strong user experience through regular app updates.
- Use the maximum allotment of 1,000 characters in your app’s short description.
The correct answer is: Create a strong user experience through regular app updates.
Here’s why:
- User Experience and Search Rankings: Google Play’s search algorithm considers the overall user experience of your app, including factors like crashes, uninstalls, and negative reviews. Regular updates demonstrate your commitment to improving the app and addressing user concerns, which can positively impact your search ranking.
- Fresh Content and Features: Updates often introduce new features or content, which can make your app more appealing to users and increase its relevance for specific search queries.
- Bug Fixes and Performance: Regular updates allow you to fix bugs and improve performance, leading to a better user experience and potentially higher ratings and reviews.
The other options are not recommended best practices for improving visibility:
- Promotional Discounts: While discounts can temporarily boost downloads, they don’t directly improve long-term visibility in search results.
- Incentivizing Positive Feedback: This can be seen as manipulative and may violate Google Play’s policies. Encourage genuine feedback instead.
- Maximum Character Count in Short Description: A concise and informative short description is more effective than a lengthy one that might overwhelm users.
The main chapter where these best practices are discussed is “ Create a Google Play Store listing”. The section on “Get discovered on Google Play search” emphasizes the importance of creating a great user experience through regular updates and engagement with users.