- Run a default graphics experiment.
- Analyze quality metrics on the Play Console.
- Run a store analysis report.
- Run a localized experiment.
The correct answer is: Run a localized experiment.
Here’s why:
Localized Experiment: This type of experiment allows you to test variations of localized text or graphics for your app in specific languages. In this case, you can create two versions of your Spanish store listing, each with a different set of screenshots, and test which one performs better in terms of attracting Spanish-speaking users.
Other Options:
- Default graphics experiment: This experiment type is used to test variations of your app’s default graphics, not localized versions.
- Analyze quality metrics on the Play Console: While quality metrics provide valuable insights into your app’s performance, they don’t directly measure the effectiveness of different screenshots in attracting users.
- Run a store analysis report: Store analysis reports provide data on various aspects of your app’s performance, but they don’t allow for controlled A/B testing like localized experiments do.
The main chapter where the reference to the correct answer can be found is “Optimize your store listing with experiments”. This chapter discusses the different types of experiments available on Google Play, including localized experiments, and how they can be used to test and improve various elements of your store listing.