The key trust levers to gain user’s trust are security, usefulness, control, and transparency.

• Personalization
• Security
• Usefulness
• Control
• Transparency

The correct answers are: Security, Usefulness, Control, and Transparency

Explanation: To gain users’ trust, it is essential to focus on security, transparency, control, and usefulness. Security involves protecting personal information and ensuring data safety. Transparency means being clear about data usage practices. Control allows users to manage their data preferences easily. Usefulness ensures that data usage translates into relevant and beneficial experiences for users. These levers help build a trustworthy relationship between businesses and users.

Reference article: How to Help Your Clients Earn User Trust