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How many attributes should you test for a default graphics experiment?

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The correct answer is 1.

Here’s why:

  • Default Graphics Experiment: This type of experiment is specifically designed to test variations of your app’s default graphics. The focus is on evaluating the effectiveness of different visual elements, such as the feature graphic, icon, screenshots, or videos, in attracting users and driving conversions.
  • Testing Multiple Attributes:  Testing multiple attributes simultaneously in a default graphics experiment can make it difficult to isolate the impact of each individual change. This can lead to inconclusive results and make it harder to optimize your store listing effectively.

    The reference to the correct answer can be found indirectly in “Optimize your store listing with experiments”. While the text doesn’t explicitly state the number of attributes to test, it emphasizes the importance of focusing on specific elements and isolating the impact of changes when running experiments. This implies that testing one attribute at a time is the recommended approach for default graphics experiments.

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