- You can present users with a single and stable message that appeals to a wide and diverse user base.
- You can present multiple non-specific messages to a wide range of users with a single description for all.
- You can target a wide range of users with a single store listing that’s easy to maintain and doesn’t need monitoring.
- You can target inactive users and explain the benefit of new features or recently added benefits.
The correct answer is: You can target inactive users and explain the benefit of new features or recently added benefits.
Here’s why:
- Addressing Churn: Churn rate refers to the percentage of users who stop using your app within a given period. To combat churn, it’s essential to re-engage inactive users and remind them of your app’s value.
- Targeted Messaging: Custom store listings allow you to tailor your messaging to specific user segments. By creating a custom listing that highlights new features or benefits, you can directly address the needs and interests of inactive users, encouraging them to return to your app.
- Proactive Approach: Instead of waiting for users to churn, you can proactively use custom store listings to communicate updates and improvements, keeping your app relevant and engaging.
The other options are not as effective in addressing churn:
- Single, Stable Message: While a consistent message is important for branding, it might not be enough to re-engage inactive users who need specific reasons to return.
- Multiple Non-Specific Messages: Non-specific messages lack the targeted appeal needed to address the diverse reasons why users might become inactive.
- Single Store Listing without Monitoring: A single store listing for all users doesn’t allow for personalized messaging or the flexibility to adapt to changing user needs.
The main chapter where the concept of custom store listings is discussed is “Create a Google Play Store listing”. While the text doesn’t explicitly mention using custom listings to address churn, it emphasizes the ability to tailor store listings to specific target audiences and use localized graphic assets and translations to provide a personalized experience for users. This implies that custom listings can be a powerful tool for re-engaging inactive users and reducing churn.