A condition required for using enhanced conversions is having Google Ads Conversion tracking as your conversion source.
- Must use conversions from Google Analytics or offline conversions as your conversion source
- Must have email addresses and mobile numbers to match with Google logged-in data
- Use Google Display Ads or Display & Video 360 (DV360) as the main ads buying platform.
- Google Ads Conversion tracking as your conversion source
The correct answer is: Google Ads Conversion tracking as your conversion source
Explanation: Enhanced conversions help improve the accuracy of conversion measurement by using hashed customer data that matches with Google logged-in data. To use enhanced conversions, it is essential to have Google Ads Conversion tracking as the conversion source. This setup ensures that the data collected is compatible with Google’s systems, allowing for accurate matching and improved conversion reporting.
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