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Which of the following guidelines complies with Google Play app store policies about target audiences?

  • You can never target children and older adults as your target audience under any circumstances.
  • You should target the largest audience possible for your app to improve ranking, regardless of content.
  • You can use a neutral age screen to verify a user’s age if your app targets children and older adults.
  • You should restrict the use of target audiences to people of different languages and geographic regions.

The correct answer is: You can use a neutral age screen to verify a user’s age if your app targets children and older adults

Here’s why:

  • Google Play’s Focus on Child Safety: Google Play has strict policies to protect children. Apps that target children or contain mixed audiences must comply with specific guidelines to ensure age-appropriate experiences.
  • Neutral Age Screens: A neutral age screen is a mechanism to determine a user’s age without encouraging them to provide false information. This helps ensure that children don’t access content meant for older users.

The other options are incorrect:

  • Targeting Multiple Age Groups: You can target both children and older adults if your app’s content is appropriate and complies with Families policies.
  • Target Audience vs. Ranking: Targeting the largest audience possible doesn’t guarantee a better ranking. Relevance and app quality are more important factors.
  • Target Audience Beyond Demographics: Target audiences are not limited to language or region. They primarily focus on age appropriateness.

The main chapter where this is discussed is Chapter Name – Select your target audience and content settings. The section on “Ads” specifically mentions the use of neutral age screens for apps with mixed audiences.

Check the Google Play Store Listing certificate study guide

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