The process used to keep Customer Match data private involves encrypting and hashing data.

• Enhancing data
• Cleaning data
• Encrypting data
• Hashing data

The correct answers are: Encrypting data, and Hashing data

Explanation: To keep Customer Match data private, Google uses hashing, which converts customer information into unique codes that cannot be reversed or decrypted. This process ensures that the data remains secure and confidential, aligning with privacy standards. Hashing is applied before the data reaches Google’s servers, making it impossible for Google to access personally identifiable information.

Reference article: Activate Your First-Party Data with Customer Match