Smart Bidding drives as many conversions as possible to maximize your client’s ROI or budget target.
- Every conversion or customer brings equal value to a business. By assigning a value to every transaction, you can improve your CTR.
- Marketers and agencies don’t rely heavily on Smart Bidding to maximize campaign performance.
- Smart Bidding uses third-party data to support your client’s first-party data and drive as many conversions as possible.
- Smart Bidding drives as many conversions as possible, to maximize your client’s ROI or budget target.
The correct answer is: Smart Bidding drives as many conversions as possible, to maximize your client’s ROI or budget target
Explanation: Smart Bidding uses a client’s account conversion data combined with Google’s machine learning algorithms to set precise bids in each auction. This approach aims to drive as many conversions as possible to maximize ROI or meet budget targets. It leverages first-party data and billions of signal combinations to optimize performance, ensuring effective and privacy-safe ad campaigns.
Reference article: Automate and Optimize Your Bidding Strategy