Someone would use Google Analytics for Firebase instead of Google Analytics 4 because it is app-focused and streamlines the deep-linking process, which is beneficial for app developers.
- Marketers working with clients whose consumers are heavy users of Android devices might prefer using Google Analytics for Firebase.
- Even if the same SDK powers both experiences, analysts prefer to use Google Analytics for Firebase due to its reporting tools and better UI.
- Unlike Google Analytics 4, Google Analytics for Firebase is compliant with privacy regulations specific to app developers, making it a more useful platform in some cases.
- App developers would use Google Analytics for Firebase because it’s app-focused and it streamlines the deep-linking process.
The correct answer is: App developers would use Google Analytics for Firebase because it’s app-focused and it streamlines the deep-linking process
Explanation: Google Analytics for Firebase is tailored specifically for mobile app developers, providing features that streamline app-specific processes such as deep-linking and user engagement tracking. Although both Google Analytics for Firebase and Google Analytics 4 are powered by the same SDK, Firebase’s focus on app-centric functionalities makes it the preferred choice for app developers. It offers a more targeted toolset for managing and analyzing app performance and user behavior within mobile environments.
Reference article: Prepare for Third-Party Cookie Deprecation