What type of Google Video campaign should you use if your goal was to increase purchase intent for your products?
You’d use product and brand consideration if your goal was to increase purchase intent for your products.
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Video Advertising Exam
Your goal is to increase retention and loyalty for your brand. What type of Google Video campaign should you use to achieve that goal?
Product and brand consideration is used in the Google Video campaign to increase retention and loyalty for your brand.
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To achieve your goal of increasing purchase intent for your products, what type of Google Video campaign should you use?
To achieve your goal of increasing purchase intent for your products, you should use product and brand consideration type Google Video campaign.
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You’re creating a storyboard for a video ad and you’re optimizing for view completions. Which of the following is a way to hook and sustain attention?
If you’re creating a storyboard for a video ad and you’re optimizing for view completions, use engaging pacing and tight framing to hook and sustain attention.
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You’re planning to run a Google Video campaign with an awareness goal, and you want to understand the extent to which your campaign shifts user perception or behavior. In addition to fundamental video metrics such as “Video played to,” which measurement solution should you use?
You should use the Brand Lift for a Google Video campaign with an awareness goal, to understand the extent to which your campaign shifts user perception or behavior.
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You’re planning to run a Google Video campaign with an awareness goal, and you want to understand the extent to which your campaign shifts user perception or behavior. In addition to fundamental video metrics such as “Video played to,” which measurement solution should you use?
To run a Google Video campaign with an awareness goal, you should use Brand Lift to understand the extent to which your campaign shifts user perception or behavior.
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If you’re running a Google Video campaign with an awareness goal and you wish to understand the extent to which your campaign shifts user perception or behavior, what measurement solution should you use, in addition to fundamental video metrics like “Video played to?”
For a Google Video campaign with an awareness goal, you should use Brand Lift to understand the extent to which your campaign shifts user perception or behavior.
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If you’re running a Google Video campaign with a consideration goal and you want to understand the extent to which your campaign influences viewer perception or intent for your product, what measurement solution should you use?
For the consideration goal, you should use Brand Lift to understand the extent to which your campaign influences viewer perception or intent for your product.
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You’re running a Google Video campaign with a consideration goal. You want to understand the extent to which your campaign influences viewer perception or intent for your product. What measurement solution should you use?
You’d use Brand Lift to understand the extent to which your campaign influences viewer perception or intent for your product.
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You’re running a Google Video campaign with an awareness goal. You want to understand the extent to which your campaign shifts user perception or behavior. In addition to fundamental video metrics like “Video played to,” what measurement solution would you use?
In addition to fundamental video metrics like “Video played to”, you’d use Brand Lift to understand the extent to which your campaign shifts user perception or behavior.
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You’re running a Google Video campaign with an awareness goal. You want to measure these things: how many times people were served your ads and how many times they were each served across devices and formats. After taking into account fundamental video metrics like “Video played to,” what measurement solution would you use?
to measure these things: how many times people were served your ads and how many times they were each served across devices and formats
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If you’re running a Google Video campaign and you want to measure how many people were served your ads and how many times they were each served across devices and formats, what measurement solution should you use, in addition to fundamental video metrics like “Video played to?”
You should use Unique Reach and Frequency to measure how many people were served your ads and how many times they were each served across devices and formats in addition to fundamental video metrics like “Video played to”.
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You’re planning to run a Google Video campaign with an awareness goal, and you want to measure the following: how many people were served your ads and how many times they were each served across devices and formats. In addition to fundamental video metrics such as “Video played to,” what measurement solution should you use?
You should use Unique Reach and Frequency to measure how many people were served your ads and how many times they were each served across devices and formats in addition to fundamental video metrics such as “Video played to”.
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Why is it a good idea to opt into optimized targeting when creating a video action campaign?
It is a good idea to opt into optimized targeting when creating a video action campaign because it’ll help you reach new and relevant audiences who are likely to convert.
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When creating a video action campaign, why is it a good idea to opt into optimized targeting?
When creating a video action campaign, it is a good idea to opt into optimized targeting because it’ll help you reach new and relevant audiences who are likely to convert.
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Why should you opt into optimized targeting when creating a video action campaign?
To reach new and relevant audiences who are likely to convert, you should opt into optimized targeting when creating a video action campaign.
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You’re a marketer for a solar installation business aiming to generate leads. What should you do in the video ad to ask people to take action?
You should include a specific call-to-action (CTA) in the video ad to ask people to take action for a solar installation business aiming to generate leads.
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You work in marketing for a business with the goal of generating leads. What technique should you use in your video ad to ask people to take action?
You should use include a specific call-to-action (CTA) in your video ad to ask people to take action with the goal of generating leads.
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You’re creating a video ad with a purpose to ask people to take action on your website. What technique should you use in your video ad?
You should include a specific call-to-action (CTA) in your video ads if You’re creating a video ad with a purpose to ask people to take action on your website.
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If you were optimizing a campaign to drive conversions faster, what would you do?
You’d track lighter actions to provide more signals to Google’s machine learning algorithms, if you were optimizing a campaign to drive conversions faster.
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When optimizing a campaign to drive conversions faster, what action should you take?
When optimizing a campaign to drive conversions faster, You should track lighter actions to provide more signals to Google’s machine-learning algorithms.
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You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach on a minimum budget. What mix of awareness ad formats should you use?
You should use Skippable in-stream ads and bumper ads, a mix of awareness ad formats if you aren’t sure which mix is most appropriate for your goal of driving maximum reach on a minimum budget.
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To drive maximum reach on a minimum budget, what mix of awareness ad formats would you use?
To drive maximum reach on a minimum budget, You’d use skippable in-stream ads and bumper ads, a mix of awareness ad formats.
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Mixing video ad formats is a good idea — you know that. But if your goal is to drive maximum reach on a minimum budget, what mix of awareness ad formats would you use?
Mixing video ad formats is a good idea — you know that. But if your goal is to drive maximum reach on a minimum budget, you should use Bumper ads and skippable in-stream ads .
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You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach and video completions. What mix of awareness ad formats should you use?
You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach and video completions you should use skippable in-stream ads and non-skippable in-stream ads, that is the mix of awareness ad formats.
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Mixing video ad formats is a good idea — you know that. If your goal is to drive maximum reach and video completions, what mix of video ad formats would you use?
Mixing video ad formats is a good idea — you know that. If your goal is to drive maximum reach and video completions You’d use skippable in-stream ads and non-skippable in-stream ads.
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To achieve your goal of driving maximum reach and video completions, what mix of awareness ad formats should you use?
To achieve your goal of driving maximum reach and video completions, you should use skippable in-stream ads and non-skippable in-stream ads.
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Of all video campaign effectiveness levers, which is the dominant driver of return on investment and the strongest on digital media?
Of all campaign effectiveness levers, creative is the dominant driver of return on investment (ROI), and by far the strongest on digital media.
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What is the chief driver of return on investment for video campaign effectiveness and the strongest on digital media?
Creative is the chief driver of return on investment for video campaign effectiveness and the strongest on digital media.
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Which of these video campaign effectiveness levers is the top driver of return on investment and the strongest on digital media?
Creative is a video campaign effectiveness lever and it is the top driver of return on investment and the strongest on digital media.
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Following the ABCD framework, the direct component has three basic elements that, if possible, every YouTube video should include. You should give them direction and make the offer stand out. What third element of direct does the ABCDs of YouTube contain?
The ABCDs of YouTube contains the third element of direct Make the call-to-action audible and visible.
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YouTube audience solutions help brands reach the most attractive prospects by tapping into real-time data and powerful signals. This gives brands the tools they need to be more effective storytellers. What’s another benefit of using YouTube audience solutions?
Cross-device reach is the another benefit of using YouTube audience solutions.
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Yvette owns a jewelry store and has decided to create a YouTube advertising campaign to drive online sales of her new wedding band designs. Since she’s new to YouTube advertising, she doesn’t know which bidding type she should choose for her campaign. Which bidding type will Yvette have to use for her TrueView for action campaign?
Yvette will have to use Max Conversions for her TrueView for action campaign to drive online sales of her new wedding band designs.
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Which two Google audience solutions use first-party data? (Choose two.) Select All Correct Responses
Remarketing and Similar Audience are the two Google audience solutions that use first-party data.
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YouTube for action is comprised of formats powered by Smart Bidding for conversions or conversion values. What two elements are necessary for its success?
Intent-rich audiences and Lower funnel measurement are the two elements, necessary for its success.
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What type of advertiser is a good fit for TrueView for action?
An advertiser who’s looking to drive clicks to their website for on-site conversions. This type of advertiser is a good fit for TrueView for action.
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Custom Intent audiences allows advertisers to reach users on YouTube that were previously searching for particular queries across which of the following properties?
Custom Intent audiences allows advertisers to reach users on YouTube that were previously searching for particular queries across Google Search properties.
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Which ad format typically has the lowest CPM among in-stream video ads and is also eligible to serve more frequently, particularly on mobile devices?
Bumper ads format typically has the lowest CPM among in-stream video ads and is also eligible to serve more frequently, particularly on mobile devices.
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Where does a YouTube masthead ad unit run?
A YouTube masthead ad unit is run on the YouTube homepage.
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True or False? TrueView ads on Google Video Partners drive as much lift in ad recall as TrueView on YouTube.
True, TrueView ads on Google Video Partners drive as much lift in ad recall as TrueView on YouTube.
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Your client is an online car marketplace. Which audience solution can help your client’s campaign reach people in the car buying process?
In-market audiences solution can help your client’s campaign reach people in the car buying process.
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Which YouTube storytelling technique describes when a video ad changes based on a person’s viewing context?
The direct shot describes when a video ad changes based on a person’s viewing context.
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Which report shows how long a video was watched in aggregate?
Watch time report shows how long a video was watched in aggregate.
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Which is a best practice for creating effective bumper ads?
Focus on a single product, feature, or brand message is a best practice for creating effective bumper ads.
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According to Ipsos eye-tracking research, approximately how much TV advertising goes unseen?
55% TV advertising goes unseen, according to Ipsos eye-tracking research.
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How can you produce video ads to perform well on YouTube?
You produce video ads with Frame tightly and pace quickly to perform well on YouTube
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How can you create video ads to maximize effectiveness on YouTube?
You should build video ads from the ground up rather than modifying your TV spot to maximize effectiveness on YouTube.
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Which of these is not an example of Advanced Audiences?
Males 21-34 is not an example of Advanced Audiences.
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Which of YouTube’s consideration and interest ad formats enable advertisers to reach their audiences when they see interesting new content on the YouTube home feed?
When the audience see interesting new content on the YouTube home feed, TrueView discovery ads enable advertisers to reach those audiences for consideration and interest.
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