To make sure mobile-optimized creatives are appearing on mobile websites and delivering properly, you should examine your trafficking settings in Campaign Manager 360 to determine if mobile-friendly sizes and formats are included.

To make sure their mobile-optimized creatives are delivering properly, your home decor client should examine their campaign trafficking settings in Campaign Manager 360 to verify that their ads are mobile-friendly.

To verify that mobile ads serve correctly in Campaign Manager 360 for your sunglasses retail chain client, the first thing to check is whether the campaign uses mobile-friendly sizes and formats when organizing creatives in the platform.

To measure how many new users are seeing their campaign and receive the data daily by email in a spreadsheet, your client should use the Report Builder feature in Campaign Manager 360.

To find out how many visitors shopped on your website every day last month and receive the data as a spreadsheet by email, you should use Report Builder in Campaign Manager 360.

To meet your national bicycle retail chain client’s request for a weekly spreadsheet report showing the locations where website visitors originate from, you would select Report Builder in Campaign Manager 360.

A computer repair shop that has decided to focus its outreach efforts on developing a desktop ad campaign would include desktop ads for computer building and repair in their campaign.

An ad placement that would be outside the focus of a mobile ad campaign goal for a chain of barbershops aiming to reach an on-the-go audience through mobile devices is a desktop ad for a fashion magazine.

An ad placement option that would be outside the scope of a mobile campaign objective for a workout clothing retail chain focusing on smartphones and tablets is a desktop website for exercise news.

A scenario that reflects a consideration the dental care products company should be aware of when using Campaign Manager 360 to begin a smartphone-focused mobile ad campaign is having a creative for an electric toothbrush that is mobile-optimized and leads to their mobile company website.

A scenario that represents a factor the athletic shoes retailer should be aware of when using Campaign Manager 360 to advertise across mobile platforms, especially smartphones, is that a creative for their latest running shoes is mobile-optimized but leads to their mobile website.

A scenario that represents a consideration to bear in mind for a furniture company using Campaign Manager 360 to advertise across mobile platforms, focusing on smartphones, is having a creative for their sectional couch that is mobile-optimized and directs users to their mobile website.

The metric within Campaign Manager 360 that your client should use to measure users’ ability to see their video is video views.

The metric within Campaign Manager 360 that would help your swimwear retail chain client understand their audience’s capability to view their video ads is video views.

To figure out users’ ability to view their video ads in Campaign Manager 360, the metric you should use is video views.

To achieve your goal in Campaign Manager 360 for promoting your mobile app and directing users through the desired journey, you should utilize mobile targeting to surface two separate ads, so users can first be driven to the mobile site and then directed to the store for the discount.

To meet your client’s objective using Campaign Manager 360, you should apply mobile targeting to surface two separate ads, so website traffic can be directed first to the mobile site and then to the store for the special sale.

To achieve the outcome of directing website traffic to the mobile site and then to the store for the special, you need to use mobile targeting in Campaign Manager 360 to surface two separate ads so that users can be directed accordingly.

A good answer would be: When a new hire asks which digital marketing roles are likely to use Campaign Manager 360, you can answer that media traffickers, analysts, and media planners are the roles most commonly involved with the platform.

A good answer would be: The positions at an agency that you would expect to use Campaign Manager 360 include analysts, media planners, and media traffickers.

A good answer would be: If mobile-specific metrics aren’t appearing in a campaign running across mobile web, mobile app, and desktop web, the reason could be that mobile reporting dimensions were left out of Report Builder.

A good answer would be: The reason mobile-specific metrics aren’t showing in the campaign report could be that mobile reporting dimensions weren’t included in Report Builder.

A good answer would be: The reason mobile-related metrics aren’t appearing in the campaign report for the wedding planning business could be that mobile reporting dimensions weren’t added into Report Builder.

The place in the Google Marketing Platform where you can manage connections across a number of its products is the Integration Center.

To see the connections you have set up between Google Marketing Platform products, you should go to the Integration Center.

To manage connections across different products within the Google Marketing Platform, you should go to the Integration Center.

To determine how many times the actionable message airing after the :25 mark in your travel-booking company’s new video campaign was viewed, you should look at Active View: Custom Metric Viewable Impressions within Campaign Manager 360 reporting.

To determine if viewers saw the key information that begins at the half-minute mark in your grocery-delivery startup’s video campaign, you should look for Active View: Custom Metric Viewable Impressions in Campaign Manager 360 reporting.

The video benchmark you should review within Campaign Manager 360 reporting to see how many times the :25 mark message in your salon client’s new video campaign was viewed is Active View: Custom Metric Viewable Impressions.

The type of Verification setting within Campaign Manager 360 that will tell you if your ad ran beside content not suitable for your brand is the content setting.

The Verification setting within Campaign Manager 360 that would let a marketer know if the content on a high-priority webpage is appropriate for her brand is the content setting.

Using Campaign Manager 360, the content setting under Verification would notify you if your ad was running beside content that wasn’t suitable for your brand.

To find out how many new and unique people have been buying the new line of children’s shampoos and have seen the media campaigns, the hair care products company should look at the Floodlight Report and the Reach report.

To report on how many new and unique users are purchasing items and being reached by media campaigns for the new high-impact workout attire, the fitness apparel brand should review the Floodlight Report and the Reach report.

To share video campaign metrics with your business partners, you’d share the two rich media metrics from Campaign Manager 360: video stops and video replays, which show how many times people stop and restart the video ad.

To meet your music studio client’s request for specific video campaign metrics, you should share the rich media metrics “video mutes” and “video replays” from Campaign Manager 360, which show how many times users turned down the sound and restarted their video ad.

To meet your client’s request for video campaign metrics on how many times users stop and restart their video ad, you should show the rich media metrics “video stops” and “video replays” from Campaign Manager 360.

A key differentiator of Campaign Manager 360 is that it’s a web-based ad management system for advertisers and agencies, offering a robust set of features for digital campaign management including ad serving, targeting, verification, and reporting.

A good answer to explain what Campaign Manager 360 is to a client would be: Campaign Manager 360 is a web-based ad management platform designed for advertisers and agencies to manage digital campaigns. It offers a comprehensive set of features for ad serving, targeting, verification, and reporting.

A good answer to explain what Campaign Manager 360 is to a client would be: Campaign Manager 360 is a web-based ad management system for advertisers and agencies that supports digital campaign management with features for ad serving, targeting, verification, and reporting.

To help a client better understand how Campaign Manager 360 works, you can describe the correct order of steps in this way: (1) People visit the website that contains ad space, (2) Campaign Manager 360 selects an ad to use that space, (3) Campaign Manager 360 uses audience and contextual signals to supply a creative option, and (4) the ad is served and performance information is sent to Campaign Manager 360.

A good way for an international knit apparel company to view metrics showing whether users outside their geographic brand safety target had viewed their ad is by using the verification tool.

The resource a streaming services startup should use to review metrics and ensure their ad is streamed in one country but not another for brand safety considerations is the verification tool.

A good way for a national sneaker company to view metrics for the geographic brand safety target and determine if their ad appeared outside of the geographic target is by using the verification tool.

To determine which devices their ads have appeared on, the national pet food store should review the standard report with the platform type dimension.

To figure out which devices your bottled water company ads have appeared on, you should check the standard report with the platform type dimension.

To understand which devices their ads have appeared on, the national motorcycle manufacturer should look at the standard report with the platform type dimension.

To include a 720×720 MP4 video ad placement in their In-stream Video campaign, the bookstore owner should enable their preferred option in the transcode list within Campaign Manager 360.

To include a 1280×720 MP4 video ad placement in their new In-Stream Video campaign, the realtor should enable the desired option in the transcode list.

To include a 640×480 MP4 video ad placement in their In-stream Video campaign, the PC accessories retailer should enable the specific option in the transcode list within Campaign Manager 360.

When working with a national flower distributor to plan desired creatives for a new campaign, the relevant steps in the creative serving process include setting creative rotation rules, defining the creative ratio, assigning creative priority, and establishing creative scheduling.

When a marketer is using new creatives to expand an ad campaign for a tea shop, the relevant steps in the creative-serving process include applying creative rotation rules, setting creative weight, and configuring creative scheduling.

To ensure the mobile in-app advertising campaign for the apparel brand’s new hat line directs users to the appropriate in-app landing page, the right tool to use within Campaign Manager 360 is deep links.

To ensure the dairy brand’s mobile in-app ads lead users directly to the in-app landing page for the new ice cream flavors, the right tool to use in Campaign Manager 360 is deep links.

To ensure your mobile in-app advertising sends visitors to the in-app landing page for your new online art supplies store, you should select deep links in Campaign Manager 360.

The platforms that allow for native integrations with Campaign Manager 360 are Google Analytics 4, Display & Video 360, and Search Ads 360.

The platforms that feature native integration with Campaign Manager 360 are Display & Video 360, Search Ads 360, and Google Analytics 4.

To present the core platform integrations in Campaign Manager 360 to your client as part of the ad campaign pitch, you should include Google Analytics 4, Display & Video 360, and Search Ads 360.

To make sure the ads for your company’s new line of juice smoothies serve only in locations that align with your brand, you should go to the campaign-level settings in Campaign Manager 360.

To ensure that your game developer client’s display ads for their new educational game aimed at preteens only show in locations aligned with the brand, you should navigate to campaign-level verification in your Campaign Manager 360 account settings.

If you’re working with a movie production company on their latest release and they want to ensure their display ads appear in locations ideal for their brand, you’ll need to navigate to the campaign-level verification settings in your Campaign Manager 360 account.

If you’ve created a video ad campaign for your automotive rental store business but only have the companion ads ready, the best approach is to begin the campaign with the companion ads until the video ads are ready to serve.

If you’ve worked with your client to develop a video campaign but only the companion ads are ready to serve at launch, you should start the campaign using the companion ads until the video ads are ready to serve.

For your client who owns a vegan foods online store and is ready to launch a video campaign but currently only has companion ads available, the best course of action is to begin the campaign with companion ads until the video ads are ready.

The technology that an online travel-planning startup can use to serve ads that are a good fit for both desktop and mobile devices is HTML5 format.

The technology an account executive would need to use to assemble a client’s campaign with ads that reach both mobile and desktop devices is HTML5 format.

The four creative options available to a marketer in Campaign Manager 360 after setting up a new campaign are display, rich media, audio, and in-stream video.

After setting up a campaign in Campaign Manager 360, a furniture company will be able to use four creative options: Display, rich media, audio, and in-stream video.

To set up your new client’s Campaign Manager 360 network so they can separate their home decor and general contracting divisions while maintaining a holistic view of their company, you should set up separate child advertisers under the parent advertiser.

To permit the kind of differentiation that allows each dealer location to be managed separately while maintaining a comprehensive company view, you’ll need to create separate child advertisers beneath the parent advertiser in the Campaign Manager 360 network.

To organize the Campaign Manager 360 network for your client, a national cleaning supplies business that’s launching a new subsidiary, the correct approach is to set up separate child advertisers beneath the parent advertiser so they can separate business units while maintaining a holistic overview of the company.

The Floodlight feature that makes it possible to measure specific elements on a webpage at the time of a conversion event is the custom variable.

To find out which billing postal codes users entered during website conversions, you can use a custom variable in Floodlight.

To measure how many users participated in the hotel client’s rewards program, you would use a custom variable within Floodlight.

When third-party cookies deprecate, the critical inputs for conversion attribution will include AI, contextual signals, and privacy-safe integrations.

After the deprecation of third-party cookies, the key inputs for conversion attribution are AI, contextual signals, and privacy-safe integrations.

The key inputs for conversion attribution after third-party cookie deprecation are AI, contextual signals, and privacy-safe integrations.

To ensure simple transferability when working with several clients across different categories, the manager at the advertising agency should create one agency account with several advertisers within that Campaign Manager 360 account.

The correct way to structure the Campaign Manager 360 instances when an advertising agency adds several clients across different categories is to create an agency account with multiple advertisers within that account to ensure easy transferability.

If your client is an advertising agency managing multiple clients across various categories, they should structure their Campaign Manager 360 instance by creating one agency account with multiple advertisers within that account to ensure simple transferability.

To create a mobile campaign for a new astronomy app and ensure the ads serve on modern browsers, the marketer should work with smartphone and desktop web inventory.

To meet their client’s goal of serving ads to a current-generation browser, the agency should use the ad inventory option “smartphone and desktop web ads.”

If an advertiser is ready to build their mobile ad campaign and wants the ads to serve on any modern browser, they should select the ad inventory options “Smartphone and desktop web.”

If you’re working on a new ad campaign for your photography supplies business using Campaign Manager 360, and you’re comfortable with coding and want to measure app conversions, the solution you should select is Google Analytics 4.

As the marketing manager for a pastry shop building a new ad campaign through Campaign Manager 360, and being comfortable with coding, you should pick Google Analytics 4 as the Google solution to measure app conversions.

For an online car rental agency using Campaign Manager 360 and comfortable with coding, the recommended Google solution to measure app conversions is Google Analytics 4.

To measure how many users downloaded the brochure for your bookstore client’s new training series using a counter tag in Campaign Manager 360, you should use the unique counting method.

To measure how many people downloaded the promotion during their how-to-paint video campaign, the new art supplies store client should use the “unique counting method” with their counter tag in Campaign Manager 360.

To traffic your client’s sneaker campaign across three different sports publishers with varied video creative specifications, the best approach is to use the Publisher Spec library to effectively transcode videos and ensure they meet each publisher’s requirements.

To accommodate your client’s campaign across four publishers with different video creative specifications, you should use the Publisher Spec library to effectively transcode videos and ensure compatibility with each publisher’s requirements.

To run your dry-cleaning service campaign across three different publishers with varying video creative specifications, you should use the Publisher Spec library to effectively transcode videos and meet each publisher’s unique requirements.

The Campaign Manager 360 hierarchy at which transcoding is set for in-stream video creatives in your client’s upcoming campaign is the Placement level.

The Campaign Manager 360 hierarchy where you would have the ability to set transcoding for your client’s in-stream video creatives is the Placement level.

If your colleague wants to set transcoding for their new campaign that includes in-stream video creatives in Campaign Manager 360, you should tell them to look under the “Placement” level of the Campaign Manager 360 hierarchy.

In Campaign Manager 360, if you’re working with a beverage client and notice that default ads are running more often than the new campaign-assigned ads, the cause could be the inclusion of geo and language targeting that limits the serving of preferred ad creatives.