Last Updated on 10 months ago by School4Seo Team
To ensure simple transferability when working with several clients across different categories, the manager at the advertising agency should create one agency account with several advertisers within that Campaign Manager 360 account.
- They should create several networks, one for each of these clients.
- They should create many campaigns for each account managed within the agency.
- They should create several campaigns, one for each of the manager’s clients.
- They should create one agency account with several advertisers within that account.
The correct answer is: They should create one agency account with several advertisers within that account
Explanation: The answer “They should create one agency account with several advertisers within that account” is correct.
Organizing Campaign Manager 360 with a single agency account housing multiple advertisers—one for each client, regardless of their business category—ensures straightforward transferability. This structure centralizes administrative tasks at the agency level while keeping each client’s campaign data separate within their designated advertiser. Should a client relationship change, their entire advertiser account, including all associated campaigns and historical data, can be easily transferred to another agency’s Campaign Manager 360 instance without affecting other clients or requiring complex data migration processes.
Here’s a relevant link from Google’s official content:
About the Campaign Manager 360 hierarchy: https://support.google.com/campaignmanager/answer/2829424