Last Updated on 10 months ago by School4Seo Team

To determine how many times the actionable message airing after the :25 mark in your travel-booking company’s new video campaign was viewed, you should look at Active View: Custom Metric Viewable Impressions within Campaign Manager 360 reporting.

• You should look at Active View: Companion conversions.
• You should look at Active View: Companion views.
• You should look at Active View: Video completes.
• You should look at Active View: Custom Metric Viewable Impressions.

The correct answer is: You should look at Active View: Custom Metric Viewable Impressions.

Explanation: Given those four options, none of them directly and accurately measure views at a specific timestamp within the video like the :25 mark. However, “Active View: Custom Metric Viewable Impressions” remains the least incorrect choice, with a significant caveat.

Here’s the breakdown:

Active View: Companion conversions and Active View: Companion views relate to the companion banner ad, not specific points within the main video.

Active View: Video completes only tells you if the entire video finished playing.

The “Custom Metric” part of “Active View: Custom Metric Viewable Impressions” could potentially be leveraged if you have specifically set up a custom metric within your rich media video creative that fires at or after the :25-second mark and tracks viewable impressions at that custom event.

Therefore, if forced to choose, select “Active View: Custom Metric Viewable Impressions,” but only with the understanding that it relies on the implementation of a very specific custom metric within the video creative to even attempt to measure what you’re looking for. Standard Active View metrics do not track in-video timestamps.