Last Updated on 1 year ago by School4Seo Team
To determine how many times the actionable message airing after the :25 mark in your travel-booking company’s new video campaign was viewed, you should look at Active View: Custom Metric Viewable Impressions within Campaign Manager 360 reporting.
- You should look at Active View: Companion conversions.
- You should look at Active View: Companion views.
- You should look at Active View: Video completes.
- You should look at Active View: Custom Metric Viewable Impressions.
The correct answer is: You should look at Active View: Custom Metric Viewable Impressions.
Explanation: Given those four options, none of them directly and accurately measure views at a specific timestamp within the video like the :25 mark. However, “Active View: Custom Metric Viewable Impressions” remains the least incorrect choice, with a significant caveat.
Here’s the breakdown:
Active View: Companion conversions and Active View: Companion views relate to the companion banner ad, not specific points within the main video.
Active View: Video completes only tells you if the entire video finished playing.
The “Custom Metric” part of “Active View: Custom Metric Viewable Impressions” could potentially be leveraged if you have specifically set up a custom metric within your rich media video creative that fires at or after the :25-second mark and tracks viewable impressions at that custom event.
Therefore, if forced to choose, select “Active View: Custom Metric Viewable Impressions,” but only with the understanding that it relies on the implementation of a very specific custom metric within the video creative to even attempt to measure what you’re looking for. Standard Active View metrics do not track in-video timestamps.