Last Updated on 10 months ago by School4Seo Team

If you’ve worked with your client to develop a video campaign but only the companion ads are ready to serve at launch, you should start the campaign using the companion ads until the video ads are ready to serve.

• You should remove the video ad placements while starting the campaign with the companion ads.
• You should replace the video ads and companion ads with display ads in the campaign.
• You should start the campaign with the companion ads until the video ads are ready to serve.
• You should remove the companion ad placements and only serve the video ads once they’re ready.

The correct answer is: You should start the campaign with the companion ads until the video ads are ready to serve.

Explanation: The answer “You should start the campaign with the companion ads until the video ads are ready to serve” is correct.

This is a sound strategy because it allows the client to begin engaging with their audience and building brand awareness immediately using the available companion ads. Companion ads can run alongside where the video ads will eventually appear, ensuring the campaign has an initial presence. Once the video creatives are finalized, they can be seamlessly integrated into the existing campaign, maximizing the overall impact and reach without delaying the initial launch.

While a specific Google help page outlining this exact scenario might not exist, the principles of managing creatives and campaign timelines in Campaign Manager 360 support this approach. Information on uploading and associating different creative types (including companion ads) with placements can be found in the Campaign Manager 360 Help Center.