Last Updated on 10 months ago by School4Seo Team

To ensure the mobile in-app advertising campaign for the apparel brand’s new hat line directs users to the appropriate in-app landing page, the right tool to use within Campaign Manager 360 is deep links.

• Landing page links
• Custom links
• Targeting links
• Deep links

The correct answer is: Deep links

Explanation: The answer “Deep links” is correct.

To ensure that mobile in-app ads for the new line of hats direct users to the specific in-app landing page showcasing these hats, you should utilize deep links within Campaign Manager 360. Deep links are a type of URL that navigates users directly to a particular location within a mobile application, bypassing the app’s main screen. By embedding deep links in your in-app ad creatives, you provide a seamless and relevant user experience, taking interested customers straight to the new hat collection within the apparel brand’s app.

Here’s a relevant link from Google’s official content:

About deep links: https://support.google.com/displayvideo/answer/15786615

While this link originates from Google Ads Help, the principle and functionality of deep links are consistent across Google’s advertising platforms, including Campaign Manager 360 for managing and trafficking mobile in-app campaigns. Deep links are the standard tool for directing users to specific in-app content.