Last Updated on 10 months ago by School4Seo Team
As the marketing manager for a pastry shop building a new ad campaign through Campaign Manager 360, and being comfortable with coding, you should pick Google Analytics 4 as the Google solution to measure app conversions.
- You should pick Looker Studio.
- You should pick Google Play installs.
- You should pick third-party SDK.
- You should pick Google Analytics 4.
The correct answer is: You should pick Google Analytics 4.
Explanation: The answer “You should pick Google Analytics 4” is correct.
For a pastry shop comfortable with coding and aiming to measure app conversions within their Campaign Manager 360 ad campaign, Google Analytics 4 (GA4) is the appropriate Google solution. GA4 offers comprehensive app and web analytics, including detailed tracking of conversions. By implementing the GA4 SDK in their pastry shop’s app and setting up integrations with Campaign Manager 360, they can accurately attribute app conversions (like orders or loyalty sign-ups) to their specific ad campaigns. GA4’s flexible event tracking and reporting capabilities align well with their coding proficiency.
Here’s a relevant link from Google’s official content:
Integrate Campaign Manager 360 with Google Analytics 4: