Last Updated on 10 months ago by School4Seo Team

To share video campaign metrics with your business partners, you’d share the two rich media metrics from Campaign Manager 360: video stops and video replays, which show how many times people stop and restart the video ad.

• You’d share video pauses and video completions.
• You’d share video completions and video replays.
• You’d share video plays and video skips.
• You’d share video stops and video replays.

The correct answer is: You’d share video stops and video replays.

Explanation: The answer “You’d share video stops and video replays” is correct.

To show your business partners the number of times users stopped their video ads, you should use the Video stops metric in Campaign Manager 360. This metric directly tracks when a user interrupts the video playback. To show the number of times users restarted the video ads, you should use the Video replays metric. This metric counts how many times a user initiated a replay after the video had either finished or been stopped. These two rich media metrics provide the specific engagement data you’re looking for.