Last Updated on 10 months ago by School4Seo Team

A good answer would be: If mobile-specific metrics aren’t appearing in a campaign running across mobile web, mobile app, and desktop web, the reason could be that mobile reporting dimensions were left out of Report Builder.

• Mobile website” was left out of the campaign.
• They only included “mobile app” as a platform filter.
• They only included mobile app installs as a filter.
• Mobile reporting dimensions were left out of Report Builder.

The correct answer is: Mobile reporting dimensions were left out of Report Builder.

Explanation: The answer “Mobile reporting dimensions were left out of Report Builder” is correct.

If mobile-specific metrics are absent from a campaign report that includes mobile web, mobile app, and desktop web data, the most probable cause is that the relevant mobile reporting dimensions were not added when the report was configured in Campaign Manager 360’s Report Builder. To view performance data segmented by platform, dimensions such as “Environment,” “Platform Type,” or “Mobile App Category” must be explicitly included in the report setup. Without these dimensions, the reporting will not differentiate between the various platforms.

Here’s a relevant link from Google’s official content:

Dimensions and metrics in Report Builder – Campaign Manager 360 Help: https://support.google.com/campaignmanager/answer/2824511