Last Updated on 10 months ago by School4Seo Team

The technology that an online travel-planning startup can use to serve ads that are a good fit for both desktop and mobile devices is HTML5 format.

• Display & Video 360 Marketplace can help them achieve that goal.
• Campaign Manager 360 can help them achieve that goal.
• HTML5 format can help them achieve that goal.
• Native apps can help them achieve that goal.

The correct answer is: HTML5 format can help them achieve that goal.

Explanation: The answer “HTML5 format can help them achieve that goal” is correct.

HTML5 is a versatile web standard that allows for the creation of responsive ad creatives. By developing their ads in HTML5, the online travel-planning startup can ensure that their ads adapt seamlessly to different screen sizes and resolutions, providing an optimal viewing experience on both desktop computers and mobile devices. This eliminates the need to create separate ad versions for each device type, simplifying their campaign management and maximising reach and engagement across their target audience, regardless of how they are browsing.

Here’s a relevant link from Google’s official content:

Build HTML5 ads for Display & Video 360 and Campaign Manager 360: https://support.google.com/richmedia/answer/6211558